Make Design Studios
About Us

Architecture is
storytelling

2016

Founded

20+

Projects

5

States

AIA

Recognized

Leadership

The people
behind the vision

Founded in 2016, Make Design Studios brings themed environment design philosophy to commercial architecture—creating spaces that engage all the senses and tell compelling stories.

Matt Kelly
01
Associate AIA

Matt Kelly

Founder + Principal

Matt Kelly created Make Design Studios in 2016 with a vision to bring themed environment design into commercial architecture. Initially trained as a drummer touring nationally, Matt's journey to architecture reflects his belief that great design, like great music, requires both technical mastery and creative intuition.

His experience at NBCUniversal Creative, where he contributed to design teams for major attractions including "The Wizarding World of Harry Potter: Diagon Alley" and Volcano Bay water park, shaped his approach to creating immersive spaces that tell stories.

Matt brings curiosity and energy to every project, treating each as an opportunity to create something that moves people. As a family man with three children, he understands that the spaces we inhabit shape our experiences and memories.

Education

  • Master of Architecture, University of Florida
  • Bachelor of Design in Architecture, University of Central Florida

Experience

  • Former Adjunct Faculty, University of Florida Graduate School of Architecture
  • Former Adjunct Faculty, University of Central Florida College of Arts & Humanities
  • NBCUniversal Creative, Design Team
Andy MacPhee
02
AIA

Andy MacPhee

Director of Operations

Andy MacPhee brings over 20 years of professional architecture experience to Make Design Studios, with a lifelong passion for the built environment. Originally from Massachusetts, Andy has dedicated his career to creating spaces that enhance how people live, work, and gather.

His diverse background spans luxury residential design in Boca Raton to hospitality and theme park projects in Orlando, giving him a unique perspective on creating memorable architectural experiences across scales and typologies.

As Vice President and Director of Operations since 2022, Andy ensures that every project maintains the highest standards of design excellence and execution. His leadership in the local architecture community, including serving as former AIA Orlando president, reflects his commitment to advancing the profession.

Education

  • Bachelor of Architecture, Florida Atlantic University (2004)

Experience

  • Licensed Architect, State of Florida
  • Former President, AIA Orlando
  • City of Orlando Board of Zoning Adjustment
"
Every space has a story waiting to be told. Our approach is rooted in narrative—before we draw a single line, we listen.

Our Philosophy

What We Do

Firm Services

From Michelin-starred restaurants to flagship retail destinations, our work spans categories but maintains a consistent thread: creating spaces that people remember.

01

Architecture

Full-service architectural design from concept through construction administration.

02

Interior Design

Comprehensive interior design including space planning, finishes, and furnishings.

03

Brand Environment

Translating brand identity into immersive physical experiences.

04

Concept Development

Strategic visioning and concept creation for new ventures.